Couldn’t help but be amused at the controversy (although mild) the new tourism slogan generated when it was launched (or rather “leaked”) in social media yesterday.
From the very unpopular “Pilipinas Kay Ganda” (sounds like Vice Ganda, eww)…
which is a tad better than the first one, and would have been perfect, only if nobody discovered this 50’s ad promoting Switzerland (source: interakyson.com):
The coincidence doesn’t bother me, really, but the Philippine map in the new logo doesn’t get my approval. What does the map has to do with the fun concept of the new slogan?
That aside, I am liking very much these ad materials created by the same team behind the new logo (BBDO Guerrero), which are intended for use abroad (source: chuvaness.com). They’re really good and the backdrop pictures by George Tapan were just wonderful and perfect with the catchy phrases:
…which is still the best slogan for me.
To know more about the new slogan, “It’s More Fun in the Philippines”, click here.